Coming up · On the list · Site + LinkedIn
What to build, and who builds it
Product and delivery are both hard, and you never do either one alone. Everyone on the team comes from somewhere different and wants something different, and getting them pointed the same way is most of the job. Also, why is "how long will it take" always the first question?
A few things I want to get into. You can do the work perfectly and still lose money, because effort is what you spend, not what you get. "How long will it take?" usually gets asked before "What is it worth?", which anchors the decision on cost. Estimating is real work that nobody budgets for. And ideas often arrive as a solution rather than a problem, so we end up measuring the wrong thing precisely.
This one is still being written. If you've lived this, or see it differently, I'd like to hear about it on LinkedIn. And if you want to know when it's up, the email list below is the easiest way.